The ethical fashion movement is growing; customer knowledge surrounding sustainable practice is increasing and greater emphasis is being placed on enhanced quality and real-product value. As the movement continues to gain momentum, the unsustainable principles which have come to dominate modern textile production, making the fashion industry the second most polluting industry in the world today, will start to shift, at least that is what evidence suggests.
We all know that it makes sense to go slow and the movement is growing, so what’s the problem?
The problem is that the ethical fashion movement is marred by a complex issue of perceived in-affordability. For many, the mark of sustainability is without question linked to the notion that, you are going to have to dig deep and you are most certainly going to have to fork out more cash than you are used to. But is there really an affordability barrier when it comes to being a conscious consumer? I think maybe it is time to address this issue head-on, let’s get down to the nitty gritty and look at how accessible slow fashion actually is.